Managing Market Development Funds

Market Development Funds (MDF) are a vital resource designed to empower our partners in their marketing efforts. Essentially, MDF are allocated funds provided by Mailchimp to support approved marketing activities that drive demand, generate leads, and ultimately contribute to mutual growth. These funds can be used for a variety of initiatives, such as co-branded campaigns, events, digital advertising, and more, enabling you to expand your reach and amplify your sales potential.

Please note, you'll first need to agree to the MDF Terms and conditions, then you submit MDF request for eligible activities.

You'll receive automated notifications within the Mailchimp Partner Toolkit and email notifications whenever there's a status update. You can also track the status of your submissions directly within the platform.

Please explore the entire MDF environment and provide any feedback around the user experience and user interface.

Congrats! You've completed the Market Development Funds section. You now know how to access funds, request them, and file claims for your marketing. Proceed to the wrap-up for a summary and next steps.